Blue Velvet Tint
Concept: Classy Marvelous, You.
Inspired by the marble texture and its unique structure, we decided our holiday theme would be covered in blue, cool marble tone with 1 big idea that is to inspire girls confidently expressing their differences.
The Problem
Same product, new packaging but this time, everything has to bigger and better for holiday season.
The Strategy
We tried new approach in digital marketing with homepage takeover and Grab. Instead of teasing and giving a sneak peak, we decided to deliver content and cross-channel all at once.
The Result
The tactic successfully in not only connecting multiple activities into one thriving message but also targeting new customers to respond and learn more.
Velvet Tint Season 3
Concept: Color Of Youth
Youth is passion - a restless journey in pursuit of our dreams.
We can be broke, we can be scared, we can be a mess. But that’s what it feels like to be young. Dare to push yourself to the edge of your limit and prove to the world that you are extraordinary.
Life is full of hope, so go out and show your true colors.
My youth is yours.
The Problem
Drive brand awareness and sales for the biggest campaign of the year, Merzy Velvet Tint Season 3 (Red Edition).
The Strategy
Video is a proven tool for reaching a massive audience and driving upper marketing funnel metrics across verticals. For this project, we invested in making brand film featuring one of the most popular KOL, Chau Bui. Also, understanding the quirk of beauty industry that 80% of marketing budget go to influencer advertising, we chose to work with the mega celebrities and KOLs to generate buzz around products and thereby driving sales.
The Result
Despite the pandemic' restrictions, we managed to process and launched. Numbers show that we were having 2.5 million new customers while making Velvet Tint the best seller product line.
Bite The Beat Mellow Tint - Girl Edition
Concept: Who Is She? She Is____
The campaign is a declaration of feminism that she could be anything and do whatever she wants.
Our relaunching project devotes to supporting women not only putting others first but also pursuing their own happiness and passion.
The Problem
After being on the market for over a year, Mellow Tint is struggling. Our goal is to increase sales with new product packaging during Women's Day.
The Strategy
What is a better way to make the other half of the world feel special than letting their partner speak about them? In this project, we reached out to not only female beauty bloggers but also male influencers in different industries to give them a chance sharing stories about the women they love. Moreover, we see values in nano-influencers which shifted our focus to more authentic story-telling strategy.
The Result
Thanks to unique approach, we sold out all the quantities needed to go. But the unexpected game changer factor here is that for the first time, our brand gained more attention from the guys.
Aurora Dewy Tint
Concept: Be Sparkly You
The collection theme is about mermaid hologram with a touch of aurora colors. Since the product line is glossy dewy lipsticks, we focus on its stunning crystal texture to create and deliver concept.
The Problem
Yes, summer is the high season for glossy lipsticks. However, this product type has not been favorite for Vietnamese customers due to its extra shimmery feature.
The Strategy
Remember when lilac purple color is all over the place? This campaign set the trend with its one of a kind packaging and concept. The marketing strategy for Dewy Tint really upholds and proves that we were able to get a head start of what customers desire.
The Result
Viral is one word to describe. You'll be surprised by how many customers want to try out our products because of the trendy packaging. Also, the project did a great job in promoting our brand effectively and setting the tone for the rest of the year.
